Which? Trusted Traders is an endorsement scheme run by the consumer champion Which?, helping homeowners find vetted, reputable tradespeople. Here is how it works, and how it compares to Sitesy.
⚡ Key takeaways
- A trusted endorsement scheme.
- Backed by the Which? brand.
- Builds trust, rather than supplying exclusive leads.
What Is Which? Trusted Traders?
Which? Trusted Traders is an endorsement scheme and directory from the consumer organisation Which?. It assesses and endorses tradespeople, giving homeowners a trusted shortlist to choose from.
How Does It Work?
Traders apply and go through an assessment, and those who pass can use the Which? Trusted Trader endorsement. Homeowners can then search for endorsed traders in their area.
How Much Does It Cost?
There is usually an assessment fee plus an ongoing membership cost, which varies by trade and size. Check the current terms before applying.
Pros and Cons
The big strength is the trust the Which? brand carries with consumers, which can help win work. The considerations are the cost and the fact that it is an endorsement and directory, not a stream of exclusive leads.
Alternatives, Including Sitesy
An endorsement builds credibility; lead generation builds volume. Sitesy delivers exclusive trade leads, which pairs well with the trust an endorsement provides.
Is It Right for You?
It is valuable for the credibility it adds, especially for consumer-facing trades. To turn that trust into steady work, pair it with a lead generation service.
Frequently Asked Questions
Does Which? Trusted Traders generate leads?
It mainly provides an endorsement and directory listing that builds trust and visibility, rather than delivering exclusive leads directly.