Insurance lead generation brings brokers a steady flow of prospects with genuine cover needs. Here is how Sitesy generates qualified, compliant insurance leads in the UK.
⚡ Key takeaways
- Enquiries for commercial and personal lines you write
- Driven by SEO, Google Ads and paid social
- Built around FCA expectations and your appetite
What Is Insurance Lead Generation?
Insurance lead generation attracts people and businesses that need cover, and captures their enquiry so your brokerage can quote. It targets the commercial or personal lines you specialise in, within your underwriting appetite.
Why Do Insurance Brokers Need Lead Generation?
Most insurance journeys start with a search or comparison, and brokers who are visible and trustworthy at that point win the quote. A consistent flow of enquiries keeps your team productive and your renewals book growing.
Which Channels Work Best for Insurance Lead Generation?
SEO and Google Ads capture active cover searches, while paid social drives volume for specific personal and commercial lines.
How Does Sitesy Generate Insurance Leads?
We target the lines and customer types you want, qualify enquiries on need and basic eligibility, and route them to your team. Each lead is exclusive and FCA-aware in its messaging.
What Does a Good Insurance Lead Look Like?
A good insurance lead is a prospect with a genuine cover requirement that fits your appetite and lines, ideally with a known renewal date. We qualify on need, line and eligibility.
How Much Does Insurance Lead Generation Cost?
Cost per lead varies between personal and commercial lines, and commercial enquiries carry higher value. We price around your premium and commission values after a free audit.
Why Choose Sitesy for Insurance Lead Generation?
Your leads are exclusive to you, never shared or resold, our pricing is transparent, and we report on enquiries and booked work rather than vanity metrics. We only win when you do.
Frequently Asked Questions
Is insurance lead generation FCA compliant?
We design campaigns and messaging to align with FCA expectations, with clear, fair and not misleading communications.
Can you focus on commercial lines?
Yes. We can target commercial or personal lines, or specific products, depending on your appetite.
Get Started With Insurance Lead Generation
Book a free audit and we will map where your best enquiries will come from and what each one should cost. Request your free audit to get started.