Lead scoring ranks your leads by how likely they are to buy, so your team works the best ones first. Here is how Sitesy uses lead scoring to lift conversion.
⚡ Key takeaways
- Focus on the leads most likely to close.
- Less time wasted on poor fits.
- Driven by fit and behaviour.
What Is Lead Scoring?
Lead scoring assigns each lead a score based on how well they fit your ideal customer and how engaged they are. The higher the score, the more attention they deserve.
Why Does Lead Scoring Matter?
Your team cannot chase every lead with equal energy, so scoring makes sure the best ones are worked first. That lifts conversion and stops good leads going cold.
How Does Lead Scoring Work?
Leads earn points for fit, such as the right industry or job role, and for engagement, such as opening emails or visiting key pages. The points add up into a score your team can act on.
What Makes a High-Scoring Lead?
A strong fit with your ideal customer, active engagement with your business, and clear buying signals. Those leads are the ones to call first.
Best Practices for Lead Scoring
Agree the criteria with your sales team, review and refine the model with real outcomes, and pair scoring with proper qualification. Keep it simple enough to actually use.
How Does Sitesy Help With Lead Scoring?
We set up scoring models, automate them, and integrate with your CRM so your team always knows which leads to work next. We only win when you do.
Frequently Asked Questions
What is the difference between scoring and qualification?
Qualification is a yes or no on whether a lead fits; scoring ranks how strong each qualified lead is. They work well together.
Is lead scoring automated?
Yes, once set up it runs automatically in your CRM, updating as leads engage.