It seems like everyone has a website these days. And why not? To be able to reach as many people as possible, you’re going to need to present a solid impression online. This goes for whether you are setting up a professional or corporate site, or if you are building one for your own personal endeavours. Either way, there are plenty of great reasons why you should be thinking about setting up a website sooner rather than later.
Here are just a few to think about before you get into the whens and the whats and the hows!
You’re Instantly More Credible
As mentioned, just about everyone has a website nowadays. A business or brand without a website is one which isn’t seen to be that reputable in modern customers’ eyes. Setting up a website for people to visit will show them everything you have to offer. A physical site offers confidence and instils trust in your potential clients. Through here, you can offer up contact details, information about what you do, free samples and more. A website that’s easy to use, too, will come off very well indeed.
You’ll Open Up Your Market
Building a website means you can share your services and products with anyone in the world, at any time. A website will allow you to showcase what you do to people on the other side of the globe, and you will be able to drive leads and custom even when you’re asleep. It’s an advertisement that’s always on and working for you.
Customers Get Instant Service
The way the web has grown over the years has allowed customers to seek service from businesses and brands directly through websites and social media. Your website might not just host a frequently asked questions page, it might also have web chat widgets, links to your social media, or even a complete buyer’s guide. There are plenty of ways and means for you to provide incredible support to your visitors through a great site.
You’re Constantly Updating
Having a website means maintaining a website. This means regularly tweaking it to ensure you’re meeting customer needs. It also means regularly posting blogs to ensure you’re cementing yourself as an authority in your field. Regular posts and changes will let your customers know that you’re active, you’re current and that you care about what you do.
Link Building is the New Word of Mouth
Eventually, you’re going to want your site to be linked back to. This means that you will truly have made it as an authority online. Regularly posting engaging, worthwhile content which answers relevant questions will encourage more people and other brands to link and refer to you. The more solid links you get, the more you’ll appear in search results, and the more customers will come to trust you. Having a website is the key to becoming a household name in the modern age.
You’re Always On
Having a website means you’re always available. A great e-commerce platform will be able to process orders all through the night. People will be able to read up about what you do, why you do it, and how you can help them even at 3am in the morning. There’s also no pressure for them to act immediately. Having a website means you place a certain amount of control in your customers’ hands. They love that!
A great website will save you tons of money in the long run when it comes to actively selling your goods. Consider how much money physical stores spend on kitting out their storefronts each week! That’s before we even consider the marketing and advertising fees, too. A solid website will do a lot of the legwork for you as far as putting yourself out there to your customers is concerned.
You’ll Get to Know Your Customers
Advanced website analytics allow you to understand who’s shopping with you clearer than ever before. This means you’ll be able to find out why people shop with you, when, and for which products. There is an immense amount of data available to you at your fingertips once your website is up and running. You can use such insights to your advantage in shaping your marketing strategies moving forward.
You’re Keeping Up
Keeping up with the competition is always going to be important. If you don’t already have a solid website and online presence in place, there’s a good chance your industry rivals will. Why risk falling behind? Setting up a great website will put you right back in the race.
Advertising and Marketing at Your Fingertips
Online advertising and Marketing has never been bigger. With a website, you’ll have access to more tools than ever before. Even through simple search engine optimisation (SEO), you’ll be able to push your brand and your services to a whole new audience without having to spend hundreds on extensive campaigns. Add in tools such as pay per click marketing and you have an enormous scope for online marketing.
People Love Websites!
There’s also something to be said for building closer relationships with your customers via effective website design and control. Websites give people more control over their decision-making, and the power to explore and dig deeper is always tempting. By opening yourself up to the internet, you are going to invite more and more people to come and explore what you have to say and what you can do for them. What’s more, you’ll be able to let them interact with you on a closer basis.
Your Sales Will Increase
Of course – this is a major factor for wanting to set up and run your own website! The fact of the matter is, more and more people are getting online. A website will enable audiences from far and wide to get on board and to buy into your services and your expertise.
Need help reaching a wider online audience? We can help. Contact us today to find out more!